one of the executive retail senior on the phone has a theory called "seven rescue retail." he explained that when you see the retailers that sells products made by the another company, shop multi-brand if you want, there are seven of them. do with good enough that their survival possible. if you are not one of the seven people who survived in the list, executive this to say that strategy that you use to adapt don't quite a good and there question Mark on the feasibility of your future. some time ago, it makes no sense to talk about a large number of retailers that may not work, the idea that silly. but the prospect of many retailers Heritage now so serious so that people named the seven rescue could not be quoted his name - it too real and too terrible. do in the industry will be threatened if he explained that he felt so many retailers that may not going to survive. that's state of retail - fact can't even talked about because too painful and weight. victims are in the three groups. there are a group of three people who live in Seattle. there are three-based in the middle of the state. and there are a wildcard.
1.geng Seattle Amazon.
Yes of course. they dominate ecommerce, they have a very low cost of capital that allows them to try almost any (about that in this blog post previous), and they grow as monster. of course there risk in their business but list of people who survived not have the Amazon on it is not a real.
2.costco.
they have differentiate themselves with the offerings and relationship prices their way to make their position safer than others much like them. they are not grow as Amazon but they have the presence and strong identity. they profitable and their operations very efficient. they are working on margin very thin and the risk but menggusurnya would be very difficult for anyone. uniqueness they make their target acquisition interesting but scale they will be scary for the acquirer anything.
3.nordstrom.
they focus on the high service at the time it's just one of the few legal way to operate a Department store. now because almost all the other way operate Department store questionable, their focus on services will allow them to be a person who survived in the industry where selling brand others model is more questionable than ever.
4.wal-Mart.
not only that Walmart is the largest retailer in the world, it is that he uses its resources to adapt. no one knows what the future of experience store will look as though it began to take the form (more about that in this blog previous). Walmart using position and financial strength to find any possible solutions and give it a try. if they continue to do that, they will be able to create offers the right that will ensure their survival. in particular, the acquisition jet.com and acquisition related next show derring-do that has the potential to change their perception of the consumer.
5.target.
arget always built to adapt and they continue to do so. financial performance they have not been shown growth but skills merchandising them, including the partnership with Casper and others as well as the collection capsule them with designer famous, to make their store interesting. willingness to try new things that means they are likely to find the right formula from time to time.
6.kohl's.
they have a long history in developing exclusive products and presentation and strategy innovative. recent they announced the testing of partnership with Amazon to do the drop-off and pickup in 82 stores with special room and parking for the customers Amazon that has a surprise, more than 80% overlap, as a buyer Amazon. integration their online with retail Heritage has been very think ahead and their adaptation of the mobile phone has a very good.
7.teluk Hudson.
not brand owned by their - Saks, Lord & Taylor, gilts Groupe and others - adapt to both individual; it is the parent company who are willing to do the things that there will be no other people. buy gilts are the steps valiant when they do so. in particular, change the store Lord & Taylor mainstay in new York to be most wework very innovative and intelligent financially. willingness to use the brand and their space to adapt to give them the opportunity wildcard to be one of survivors. when the executive check out the list, all commentators other industry on the phone say Yes, it makes sense. no consensus that brings together the idea that everyone is outside the seven people need to change the way they do things to ensure their survival. some of the other retailers have a strong balance sheet that will allow them to go for a long time. but they will not be developed unless they change their approach. types necessary changes in the top of changes in culture and it is the type of changes in the most difficult to do. seventh retailers have invested in customer experience in stores and online with clear focus on the acquisition, value, the service, and comfort new customers. they have a program loyalty strong and above all, permission from C.-suite them to take the plunge and make a mistake along the way.
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