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sounds good your PR / marketing selection @arcange - still waiting for your reply after your question though - enjoy Hivefest.

Just saw your presentation on the live stream 👏👏👏

I thoroughly enjoyed the presentation you guys gave in HiveFest and this proposal gave more details to what is to come.

Looking forward to how it unfolds.

Thank you @kenechukwu97

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I was impressed by your presentation at Hivefest, I've voted for your proposal with my proxy account.

Thank you for your feedback and support @demotruk

Awesome, potentially more dapps in the future for me to fiddle with.

That's what we're working on. Thank you for your comment @noodlypanda

I checked out the website and I like what I see. I think getting this proposal funded will help HIVE a great deal. Most people are simply unaware of HIVE. We are still ahead of most projects in terms of technology. It is marketing aspect that HIVE is lacking the most in.
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I will be upfront with my feedback and say that I do not support this proposal.

For starters, it doesn't take into account any of the work and massive hours invested by community members into this very project. A large amount of work has already been done to present Hive as a space to develop on. We have secured multiple AMAs, speaking opportunities, sponsorships, provided materials, and presented to and in conjunction with multiple platforms. To pretend that nothing has been done is frankly insulting to those of us who manage these functions.

We already had a marketing company involved with Hive once and despite all their efforts, the impact was minimal. The impact of how much time managing and guiding them took, however, was unprecedented. We learned through experience that no external company can come in and treat Hive as a regular client, allocating hours to Hive as per their budget. The company we ended up working with emerged at a loss because the learning curve to market Hive while correctly representing it is very high. Everything had to be written and rewritten many times over, numerous people were assigned to the project and replaced, and in general it was far more hands-on than any other client, to my understanding. That relationship was not prolonged for the benefit of Hive and everyone else.

It is a fact that any marketing efforts will require the use of established Hive social media accounts. For security reasons, those accounts will always stay in-house and will never be passed on to external teams for management purposes. This means that they require the cooperation of account managers. This proposal does not even hint at the fact that other individuals on Hive will have to dedicate their time and effort to make the proposal a success.

We also already have several proposals out towards this end. One is @valueplan which is allocated to Hive promotional and marketing initiatives as well as sponsorships. $160k is about what @valueplan spent this year so far and as many know it's been an incredible amount of high-impact work and global representation. Next year we'll boost it further (this was our first year with such an account).

We have the capability to put together a portal/website in-house and due to our decentralized nature we should use that. There are more than enough frontend and backend developer, UX experts and designers. For anyone who wants proof, simply take a look at our dapps. Most of those teams were sourced from Hive itself.

Lastly, there are gaps in Hive marketing and I will be the first to admit them. The main gap right now is social media ads. The gap isn't because we don't know how to create them and set them but is a direct result of Hive being decentralized and not a company; we do not have a corporate credit card. It is a very simple gap to rectify and we have been working towards that and simply waiting for the bear market to end to launch the ads.

It is my position that any developer-focused marketing should be done in-house without (with due respect to your agency) hiring any marketing firms. We have the budget for it via @valueplan and we already have much of the work completed. I believe any engagement by your firm should be done at a hourly rate in a consultation capacity, if such engagement is warranted, and only for select segments of the proposed plan.

This feedback is not to diminish the credibility of your agency nor to insult your work. It's the honest feedback of someone who provided significant contributions towards growing the marketing function on Hive over the last two years.

First, thank you for your candid feedback and I'm glad you commented here!

I will answer because it is obviously addressed to me more than to @behilarous

> To pretend that nothing has been done is frankly insulting to those of us who manage these functions.

Did we? Really? Please tell us when or where we would have expressed such nonsense?

Talking about the lack of marketing on Hive means instead that we should be doing more. In no way should this campaign proposal be a disparagement of the work done by anyone, regardless of the results! On the contrary.

> We already had a marketing company involved with Hive once and despite all their efforts, the impact was minimal.

I agree with that. But that doesn't guarantee that in-house efforts will produce better results. The objectives are clearly defined, the budget and its schedule are as well. In this case, Hilarious are the ones who take the most risk, but I do too because I am committing my credibility and reputation.

Anyone guaranteeing the outcome of a marketing campaign would be mistaken. And only those who do nothing and take no risks are certain of the outcome. I can say with humility that I am not of that caliber.

> We learned through experience that no external company can come in and treat Hive as a regular client...

The Hilarious team got it right. It took them some time to switch their mind and assimilate concepts such as Hive has no customer, does not sell a product and is not directed by one or more leaders who can be considered as legal representative. But in the end, they proved to be extremely open-minded, responsive and demonstrated an ability to adapt that I have rarely encountered elsewhere.

> ... any marketing efforts will require the use of established Hive social media accounts. [...] other individuals on Hive will have to dedicate their time and effort to make the proposal a success.

This they also understood and it was clearly explained during the presentation they made at HiveFest. I invite you to watch it again. The presentation will be linked to the proposal as soon as we can get a cut from the livestream's original recordings into a dedicated videofiles.

> We also already have several proposals out towards this end. One is @valueplan which is allocated to Hive promotional and marketing initiatives as well as sponsorships. $160k is about what @valueplan spent this year so far and as many know it's been an incredible amount of high-impact work and global representation. Next year we'll boost it further (this was our first year with such an account).

Regarding @valuplan, I may be wrong, but I feel like you're taking it a bit too personally, like someone said your work (or others' work) was worthless, useless, or generating zero tangible result.

I don't think so! On the contrary. But the fact that it exists and produces results should not be a reason for not initiating other campaigns. After all, isn't that decentralization?

I explained the existing projects to the Hilarious team and they saw (and expect) a lot of possible synergies. Describing all theses in a concise proposal document or in a presentation limited to 20 minutes is not an easy task.

> We have the capability to put together a portal/website in-house and due to our decentralized nature we should use that.

Let's do it! Hilarious didn't say anything different except for providing a framework to make our work consistent.

> I believe any engagement by your firm should be done at a hourly rate in a consultation capacity, if such engagement is warranted, and only for select segments of the proposed plan.

I'm not a fan of hourly rates and I like assignments to be framed within a specific budget. That said, I'll leave it up to them to consider this proposition as long as you specify which segments you're okay with them performing.

No, my comments aren't directed at you. That's why what I wrote to you in MM differs. The comments are for the person who manages the account and put up the proposal, which I'm assuming is managed by someone at the firm. Although to the first point, you are the one who said so on video. "... I believe we lack of marketing", that's your first sentence. But that's not the main point of this.

The bottom line is that managing this effort is not something that will realistically be done just by yourself and it will be extremely time-consuming, it will be difficult, and it will replicate many of the ongoing efforts. It's a very costly proposal that is also quite similar to the previous proposal we had, where we first had our experience with working with a marketing agency like this. It was not an experience that was good by any means. It was educational, but it was extremely daunting.

I'm not personally attached to @valueplan but it should be used. The point of decentralization isn't everyone going their own way and doing whatever but everyone contributing in their own way but through collaboration. Waste must be reduced where possible because even if we're a non-company we still don't have unlimited resources. Our funds and manpower are not infinite. This venture is not just you guiding a marketing team.

Anyways, what should have happened here is we all should have set time aside and talked about this prior to this proposal to eliminate redundancies and find proper synergies. Right now as this proposal stands I can't support it.

> No, my comments aren't directed at you.

My bad, looks like I also took it a bit too personally ;)

Its a pity you weren't at HiveFest to see the presentation. Just because it didn't work to use an external agency before does not mean it can't be done.

Thank you for your comment @guiltyparties. We appreciate that you took the time to write to us at length.

As @arcange has already provided answers and as we are on the same page, we will not repeat.

We are open to any collaboration and even actively count on it. After HiveFest, @arcange told us about your role in the community regarding promotion. Maybe we could arrange a meeting so that you can share your experience and concerns with us.

Let's speak after Arcange is feeling better. One of the issues I didn't mention before is the fact that major campaigns have to be timed with the market turns. Right now it would be a loss but if we launch something on the upswing then we can ride the wave up. A Discord or Telegram group can be set up to discuss as preferred.

Voting to counter the downvotes, the discussion is interesting and deserves to not be buried.

yeah marketing campaign was 100% waste. But what do we expect? It was run by someone that has no experience in marketing.

"Top agency" is a sales word. The strategy was also bad in the proposal.

A working marketing strategy will become itself the marketing tool.

Outreach and post about hive on other sites ( private ones like blogs) is the most efficient strategy into sharing videos from hive users that have some solutions for some problems.

That would be network neutral and beneficial for all.

But will also never happen, because that includes SEO and nobody here understands online marketing or seo.

The marketing campaign was 0% waste. Thats utter nonsense. We accumulated millions of impressions and hundreds of thousands of views...
The budget didnt allow for much more. 60k HBD is literally nothing. Thats 2 mentions by top crypto influencers.

Yeah, it was a waste but doesn't matter.

Thinking more money is more result is a huge Timmy mindset in marketing.

Special because huge news outlets also accept paid content.

I think the "top agency" was a waste. The result is bad and impressions are with nothing.

Articles stay, Influencer shoutouts not.

I think the plan from the start was very bad, special because it was not bonded on a result.

This will always end up in waste.

And before you cry, its not critics about you, I know you tried your best and fall for the typical marketing of an agency.

But my old comments exactly said this long time ago.

Edit: and i saw the points, 100% overpriced for the results.

I mean for that "low 60k" hive could hire a person for full time reach out, lmao.

Its was big waste.

>Thinking more money is more result is a huge Timmy mindset in marketing.

That is exactly the case 100%. Ads cost money, articles cost money, coverage costs money, crypto advertising costs money, influencers cost money, PRs cost money, sponsorships cost money.
Hive isnt Dogecoin that it has Elon Musk whose 1 tweet is worth more than 10 marketing budgets.

>Edit: and i saw the points, 100% overpriced for the results

The agency worked for 3 months I worked for the next 9. So the marketing campaign in most part wasnt the agency.

>I mean for that "low 60k" hive could hire a person for full time reach out, lmao.

For 60k you could hire 1 marketing agent, pay his wages to literally achieve nothing as he has no budget whatsover to work with.
I did that work for free and spent it all on reach.

Just on that merit alone this campaign, with the budget available achieved significantly more than could have if anyone was hired for the full lenght and budget.
One of the reasons I moved away from the agency was that people doing work want to be paid.

Im the idiot not getting paid and having to listen to this type of stupid shit youre writing. Completely clueless of the fact that I made 1 dollar spent be worth 2.

Without a defined goal marketing is worthless. It is what it is.

And reaching out means letting people know about it. That's the most efficient ( and time-consuming) strategy in marketing.

You are only proof of what I say.

Talking to tech sites blogs, and interviews and letting the marketing be viral.

It is what it is 100% waste.

But you are IMO was also the wrong person from the experience to it ( that's no personal offense).

Marketing at the end needs to result in a lead.

Or in a strong brand marketing.

Nothing happens, nothing to build on = waste.

>Without a defined goal marketing is worthless. It is what it is.
And reaching out means letting people know about it. That's the most efficient ( and time-consuming) strategy in marketing.

This was literally done months before any proposal was made. Defining the goal is the most basic thing without which you cant even start anything.
"Reaching out means letting people know about it." Are you serious with this?
There is a name for every way possible in "letting people know about it". Email marketing, advertising, influencer marketing, PRs, general articles, videos.
Thats "letting them know about it." 😂

>Talking to tech sites blogs, and interviews and letting the marketing be viral.

Jesus Christ dude. "Letting marketing be viral."😂
Ok, you go try that. Make shit viral. While you are at it, just go cure cancer and make world peace.
Just do it.

Im done here.

That's exactly how marketing works. Talking to people.

The paid shit works only for "sales".

You would know this if you would have have done marketing before this.

Email marketing = doesn't work for hive.

influencer marketing, = doesn't work because it would work for the front end, not for the chain itself. Maybe keychain as a wallet for hive.

PRs, general articles, and videos.

Yeah, i have seen this. Was looking like a 50$ Fiverr gig.

I think a 2010 GSA spam would bring more attention, lol. So yeah in conclusion the results was very bad.

And marketing agency work at a minimum of 70% profit margin.

Most funny part there was never a analyze for the steem run.

Most of them come from people that let other people know about it.

And this happens in the first place to let people know.

But i respect that agency for brainwashing you what marketing means.

"I'm the idiot not getting paid and having to listen to this type of stupid shit you're writing. Completely clueless of the fact that I made 1 dollar spent be worth 2."

I'm sure you would work alone without an agency. Hire 1 web dev for 500$ from Upwork or fiverr for onboarding and build yourself marketing texts,

The result would be better.

"to this type of stupid shit, you're writing"

LMAO, I make a living out of marketing for close to a decade now. So yeah I think my experience is deeper.

It was from day 1 a waste. Wasting time on something stupid doesn't make it good, lol.

Btw the football guy never talked again after it about hive? And was never active since then?

I mean the agency was bad for sure.

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We truly hope you enjoyed HiveFest⁷ and it's been our pleasure to welcome you in Amsterdam.
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Support the HiveBuzz project. Vote for our proposal!

Very impressed by your Hive Fest presentation and the way you understood Hive (@arcange also deserves to be congratulated for briefing you so well.)

Marketing to developers is clearly the correct approach to grow Hive and you seem to have a good strategy to do this.

I have voted for the proposal.

Thank you for your feedback and for your support.

We can indeed confirm that @arcange's teaching skills have helped us a lot!

Very interesting proposal, thanks @arcange for letting me know about this initiative!

Such a really great proposal @arcange Hive really needs this to take more visibility. I have suggested that dapps devs should launch their product’s on Product Hunt and get supported by the community. You have my support.

Thank you @noakmilo[IMAGE: https://i.imgur.com/XsrNmcl.png]

Sounds appealing. More adoption from the outside seems very lucrative for the growth of Hive.

@behilarious and @archange - I'm sorry I missed this.

> they will need the help of the community to properly write and review the articles.

Please ping me if I can help with this. Writing is my day job...happy to submit my credentials, too.

All the best with the project.

I'll happily support any cost-effective idea which helps Hive to grow. I've voted to support this proposal 😀

Might I humbly suggest an additional thing that could be done in association with this if the proposal gets accepted ? As a relatively non-technical Hive user (to me at present, it's mainly a social media/blogging outlet, with the added benefit of earing some crypto), something I find confusing is the regular mentions of all kinds of other things lurking in the Hive ecosystem. But I haven't seen a central directory of all of them that is kept up-to-date and includes upcoming projects with a guide to when to expect them to be launched.

Setting up a central directory is (I hope !) something which would be relatively easy to implement, but I appreciate it would need ongoing upkeep as well as needing a strong awareness campaign to bring it to the attention (probably quite regularly...) of Hive users. Perhaps even built into the Home pages of Ecency, LeoFinance etc.

But the upside is that it would show prospective developers that users would be made aware of their projects, they wouldn't just disappear into limbo, thus making it more attractive for them to do the development on Hive in the first place.

Hihi , seems quite hilarious to me , but I know nothing about that topic .
But having developing persons been attractedt to !our #CHAINZ is important ?
Yes it is .
And isn´t there also a lack of ideas what to develope ?

Keep up the Good work I and spread the word Hive is awesome place to be

I vote, but i think guest posts on certain sites and networking has better results.

Its the problem with all marketing around hive, it has no longterm roadmap, maybe because of the decentralized nature.

Most agencies are good enough for local businesses but would fail in e-commerce.

E-commerce is the standard for high-level results, but those cost also more.

So what could be done? Use a high-level strategy for marketing.

But selling marketing on hive is impossible, so yeah this is better than nothing.

Excellent initiative, I am glad that you are supporting the developers, so that the Hive community grows more every day, I congratulate you.