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Hive is crashing… but why?

While checking out the Hive wallet page, a question hit me: why is the price dropping so hard?

Is the site dying out?
Or is this just a temporary dip — maybe someone’s dumping massive amounts of HIVE tokens and dragging the price down?
Should we be worried… or is this actually the perfect time to buy and wait for a rebound?

Honestly, I can’t help but think Hive would benefit from simplifying the sign-up process. Between all the keys, codes, and steps, it’s easy to lose newcomers.
And what about investing in proper advertising? Making Hive known would already boost its visibility — and probably its price. Let’s be real: I found this site completely by accident. Never heard about it before.

Another idea: centralize everything — Hive, Hive Engine, the games, the apps — into one clear, attractive platform. Everything in one place, easy to access and understand. (Not that I could code a single web page myself, lol.)

So what’s really behind this crash?
The overall market? Poor communication? Some whale offloading their stash?

I’ll admit, apart from posting my Actifit results, I don’t really engage much with the platform. But since I put a bit of money in “just to test it,” I’m starting to feel like that little investment might be gone for good.