There are some step to cheat you

1st they collect traffic from different source & they love dating traffic cause its easy to convert.most common traffic sourch is craiglist
personal section.they put add w4m section to collect your email id.

http://i67.tinypic.com/1zyy79k.jpg

then they sent email you as a girl and ask for date and sent you fake girl pic for your trust

2nd when you belive them as a girl and wanna meet with them then they ask for verification and sent a link which ask for your card info and they told you it free!
http://i64.tinypic.com/f9lcy.jpg

http://i65.tinypic.com/aetx1d.jpg

3rd when you give your card info there for verification then they are done and look for another fool!

please avoid all verification process which ask for card info even if it not ask for card then it will ask for sign up with email
then guys its called PPL they will recive 2$ up to 12$ only for your email signup and you nothing!