Propagandizing techniques of distraction are used in media manipulation. The idea is to encourage the public to focus on a topic or idea that the compliance professional feels is supportive of their cause. By focusing attention, a particular ideology can be made to seem the only reasonable choice. Oftentimes, media competition is the driving force for media bias, manipulation, and distraction. If a media company can find an audience with a united ideology, it then develops a loyal consumer base, as its consumers will be happy with the way media is presented. A so-called "conservative" media outlet would not hire a "liberal" reporter, as they would run the risk of alienating its viewership.[IMAGE: https://steemitimages.com/DQmcx5aHDw76mfb59SAvHofVWxG1wVjSGbAp47vfNdSf6wK/D58233E5-4AB8-4623-A4F4-1248EDE99B47.jpeg]

Distraction is also important in studies of media multitasking, or the simultaneous use of multiple media at once. This behavior has emerged as increasingly common[when?], especially among younger media users. Studies show that while humans are predisposed to the desire to multitask, most people struggle to have legitimate productivity while multitasking. Instead of giving a task full attention, the split attention that multitasking necessitates can cause one task to be a distraction to another. On the other hand, some studies show that multitasking has the potential for a high-risk high-reward situation, leading to the idea that success can arise from multitasking if one is good at the activity.