I think this is the part of the whitepaper most people would be interested in:
Use Cases
We have identified five ways in which existing businesses and future entrepreneurs can
leverage specially designed SMTs to transform the internet. Among these use cases you
may discover other ways of structuring and leveraging tokens inside applications. This list
is by no means exhaustive, and we will update this paper as more use cases demonstrate
their value.
1 - Content Publishers - Single Token Support
A mainstream media website’s growth has been slowing and they are looking for ways
to get ahead of the changing tech landscape. The website migrates to a Disqus-like
application based on Steem, or taps directly into Steem APIs for a custom integration.
Now their subscribers can be rewarded with cryptocurrency while commenting. When
the website is ready, they can issue their own token through the comments interface - the
token will allow them to 1) raise capital by selling tokens 2) catalyze autonomous growth.
2 - Forums - Multiple Token Support
An up-and-coming forum business is looking to integrate cryptocurrency to create cash
flow and spark growth to get the business to the next level, however they are not cryptocurrency
security experts and would prefer not to host a cryptocurrency wallet. They
issue an SMT and integrate it into their website. Focusing solely on the social aspects, the
forum business can integrate other applications, such as SteemConnect into their forum
to handle the wallet and transfer capabilities. This allows them to focus on their business
(growing communities) without focusing on the security aspects of cryptocurrency. The
forum enables additional tokens to be exposed or launched, to represent specific topics
of discussion. The ability to launch these tokens can be retained by the company behind
the website, or granted to the website’s community managers. Tokens dedicated to the
website’s specific topics will further spur autonomous growth of the website niche by niche.
An example of this multi-token model could eventually be found in organizations such as
ChainBB (chainbb.com) if it were to enable its own globally available token on its domain, as well as narrowly available tokens for specific community niches - such as “gardening.”
3 - Comments Widget for Online Publishers
One of the ways in which publishers will be onboarded faster to SMT integrations is by
offering a Steem-based comments widget that can easily be integrated into existing blogs
that are built on software such as WordPress and Blogger. The developer employing
the widget would be able to take a percentage of the tokens (called “Shared Rewards”)
distributed to the commenters for themselves, thereby creating a business opportunity for
the next generation of Disqus-like companies that are cryptocurrency enabled. It would
alleviate the burdens of transaction signing support, private key management, wallet
functionality, and hosting costs for the publisher - by outsourcing all of these functions
to the comments widget maintainer.
4 - Sub-Community Moderators and Managers
Imagine you are a moderator for a specific topic inside a forum, such as a Reddit “subreddit”
or a Steemit “community”. If a website integrates SMTs for these specific topics,
then the topic moderator/s can launch these tokens to empower the subscribers of their
topic, raise funds, and increase the quality of content curation for the community.
5 - Arbitrary Assets - Tokens Representing Real World Assets
Let’s examine an instance in which an entrepreneur is looking to provide liquidity in the
Steem ecosystem. The entrepreneur can issue an SMT without inflation properties, and
imply that they will provide structure to peg it to USD (or any other debt, contract, or
asset), making it like an IOU or basic derivative. The structure they provide to the asset
includes buying and selling it near $1, similar to Tether. The entrepreneur sets up bank
wire capabilities for buying and selling, and takes a small % on each transaction. The
derivative trades against STEEM, and also brings capital into the ecosystem to be used
across all tokens.