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Forget what you know about the Steem blockchain. Forget what the white paper says. This is war. To win the war of the blockchains, we need solid marketing. This superior technology will lose out without employing superior marketing techniques.
We need to get STEEM out there and into the public consciousness. We need to attract users, businesses, and developers.
We must design, build, and utilise a solid marketing plan. The best technology has no value if the potential users are not aware of its existence.
Blockchain technology is bigger than the internet.
The Steem blockchain encompasses the all in one package with the ability to be integrated into every website in the world. Its tech is more superior than other Cyptocurrencies. It is multifaceted in nature, and infinite in potential.
Forget Steem as a basis for a social media platform. We need to think of Steem as the best digitial currency.
> “A new logo, logotype, and clearly distinguishing color scheme will be developed for steemit.com to differentiate it from the Steem Blockchain (which will continue to use the existing, widely known logo) - Roadmap 2017
While Steemit undergoes a rebranding process we should focus on marketing Steem as the best digital currency on the blockchain. Giving Steemit only as a bonus reason as to why it is such a superior digital currency.
Steem superiority:
- Easy to use digital cash with simple account addresses
- Mega fast transaction rates with zero transaction fees
- Safe and secure with inbuilt escrow
- Efficient and environmentally friendly compared with other digital cash
- Decentralised and censorship resistant
- Consumer friendly and community driven
- Anyone can set up an account
- Many built in applications such as a search function for businesses that accept Steem & Steem dollars
- Built in community, spreading the cryptocurrency through the wider population
- More women getting Steem wallets than any other digital cash wallet
- Intrinsic value of currency based on community content creation, curation, and applications
- “Steem is designed from the ground up to address the major barriers to adoption and monetisation of a social media based economy” – white paper
- Can already scale bigger than other social media platforms
We have everything and more than what Dash is offering.
We should be laying down our claim as “the future of payments” as “the future of cryptocurrency”.
We should focus on Steem as a digital currency. Why is it the best? Not only is it a superior cryptocurrency, it also plugs into a social media. This isn’t regular social media. This is social change media. With a dynamic thriving community of cryptocurrency enthusiasts. The Steemit blockchain has infinite potential.
But check this:
Dash Youtube channel
Compared with this:
Steem Youtube channel
Where are our videos? Why aren’t we promoting Steem?
We need better than this.
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Dash is doing well in the markets not because of its tech, but because of their marketing campaigns, and because of Amanda B. Johnson selling it. She sells it so well I know her name and have seen her on the interwebs many times.
We need social media production aimed for the masses outside of Steemit, and we need motivational speakers to promote Steem at conferences, and get individuals, groups, and companies interested in developing for the Steem blockchain. Steem being the best tech means nothing if people don’t know about it.
We need videos (and infographs) explaining Steem; money, security, etc, and all the different features which make this the best blockchain technology.
Steem is superior to all other digital currencies in so many ways but not enough people know that.
Steem is a superior cryptocurrency on a decentralised blockchain tied into a social change media platform. A babe in its infancy, already superior to its competitors, unlimited in potential. A truly cutting edge technology.
Why does Steemit attract people?
- $$$
- Excellent content
- Great place for artists, groups, events, organisations, and companies to represent themselves with no censorship, no filters, or limits to views like other social media platforms
- Community
- Possibilities for applications in the blockchain are limitless
- Steem extremely undervalued. Great for investing.
- Bitcoin volatile. Steem is designed for stability and everyday commerce.
- Active visible founders @ned and @dan
Centralised social media sites are under more scrutiny than ever. Steemit as part of a decentralised blockchain is easy to understand. It possesses intrinsic value and worth.
> “In the future we will be adding support for confidential transactions. Your Steem Dollars and STEEM balances will be kept private, but your Steem Power must still remain public to support voting / reputation” – @Dan (8 months ago)
Although currently Steem wallets are fully transparent in nature, privacy will eventually be implemented. I was taken aback when I first realised the transparent viewable nature of the Steem wallets, but I quickly got used to it.
I’ve read the 2017 roadmap, and I know it doesn’t contain everything.
I look forward to https://steem.io/ being updated and attracting more developers.
Our Wikipedia page also needs updated.
“Images and other multimedia content must be embedded from other web hosts.”
All our media needs to be up to date to show that we are thriving, strong, and current.
> “it is essential that we provide support and resources to entrepreneurs and developers building upon the Steem Blockchain as a platform.” - Roadmap 2017
This is just an idea, but I think it would be very beneficial to have an easy to access projects page, which lists all the incomplete, ongoing, and finished projects. Not just tech and application projects but also community and social projects such as Podcasts ( @VOTU & @SteemitTalk), Writing ( @Fisteganos CoreStory ), and many other projects that I am probably not aware of. I believe that giving these projects visibility will help these projects thrive, as well as allowing more people to interact, and also donate; building the Steem blockchain faster and stronger.
Some cool apps in development I’ve recently heard about:
"Streams" by @Thirsty - Audio hosting with lots of cool features for musicians and artists.
"Steepshot" by @Steepshot – An app that rewards user by sharing and commenting on photos.
Steem apps and steemit chat should be higher in the list on steemit.com. Or kept elsewhere as they are very difficult to find. It took me two weeks to find out about steemit chat.
This simple app blew my mind.
https://www.steemlocator.com/
Apps need to be more visible. This simple app to promote businesses using steem is amazing. Advertising businesses that accept Steem is an excellent strategy for mass adoption of Steem.
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A coffee shop that just so happens to have the BEST coffees in the WORLD accepts Steem and SBD as payment.
How easy is it for a business to set up to accept Steem and SBD? We need to produce media aimed at different targets. A short video explaining how a business can set itself up to accept Steem and SBD, and the advantages of doing so, can go a long way.
A viable market should build with demand, but we need to build that demand by marketing.
> “The ultimate source of growth and thus value of the Steem Blockchain and platform itself is third-party developers. Most of our other efforts would be wasted without an easy and direct process for fresh developers, brand new to the platform, to quickly and rewardingly prototype innovative applications and business ideas. The developer site we will launch at developer.steem.io will feature a clear, easy-to-understand structure indicating a full list of public services and endpoints, officially supported client libraries and software, and API documentation with excellent example code to get brand new developers up and running quickly on the Steem Blockchain. Internal user experience testing of the site will ensure we are communicating our full stack effectively to all comers. “ - Roadmap 2017
We need to advertise these features to potential developers for Steemit. These are great ideas, but we need to get them out there.
Steemit has polarised the experts because this avant garde blockchain is several steps ahead of the game. A movement or concerto not yet imagined by the masses. It’s on the van guard.
Our challenges to overcome; getting our message across to the public.
Future of Steemit
As the White Paper says shareholders of social media companies have generated billions of dollars in wealth through collective user generated content. What could the users of a platform such as Steemit do with billions of dollars? Steemit in the future could be used to fund businesses, governments, or even space exploration…
As a community driven tool it has the potential to change the dynamics of our world. The distribution method of Steem pushes humanity in the direction away from scarcity of resources; providing funding on a global scale to people who before would not have had access to either bank accounts or income.
> “Our long-term goal remains the same: to provide the best platform for censorship-resistant publishing and store of value to the widest user base possible, in an effort to increase human freedom and accelerate the spread of access to basic rights for all people on Earth. “ - Roadmap 2017
> “Our primary short-term goal is to drastically increase the number of weekly signups, weekly active users, and weekly social interaction events on steemit.com.” - Roadmap 2017
To achieve this short-term goal we need to promote the Steem blockchain to developers, businesses, and users through targetted media campaigns.
I know it is just in Beta and less than a year old, but there is no time like now to start creating media to market the Steem blockchain. Even though it is just a baby it is a leviathan compared to our competition.
Steemit users are a new type of venture capitalist. We are prospectors of the future. Although we all have varying reasons for being here on Steemit, the success of the Steem blockchain is intrinsically tied to all our goals. Therefore we must align our goals to best maximise the utility of Steemit for the promotion of the Steem blockchain.
Steemit is a social community as well as a hive for all the latest news on cryptocurrency.
We should utilise all our resources. We have content makers and a community of experts sitting on this superior cryptocurrency.
If we can use the community of Steemit to produce media content for Steem, we won’t just be showing Steem as a superior currency, but also Steemit as a community able to create content that outperforms its competition. Value in action.
TLDR: Steem needs media production to promote the Steem blockchain. We need videos explaining the functionality and features of the Steem blockchain and its digital currencies, as well as speakers for conferences. We need to utilise our decentralised structure for our global campaign to win this war.
In the words of Charlie Chaplin:
“You, the people have the power - the power to create machines. The power to create happiness! You, the people, have the power to make this life free and beautiful, to make this life a wonderful adventure.
Then - in the name of Steemit let us use that power - let us all unite. Let us fight for a new world - a decent world that will give men a chance to work - that will give youth a future and old age a security. By the promise of these things, brutes have risen to power. But they lie! They do not fulfil that promise. They never will!
Centralised systems free themselves but they enslave the people! Now let us fight to fulfil that promise! Let us fight to free the world - to do away with national barriers - to do away with greed, with hate and intolerance. Let us fight for a world of reason, a world where science and progress will lead to all men’s happiness. Steemians! in the name of Steemit, let us all unite!”
@RiskDebonair
Irish Writer, Poet, & Lover of Steem