It's probably a widely recognized fact by now that #steemit, the basic template that it is, won't change. Our next big hope is what @ned himself is cooking up with that project Destiny of his, the one for "on boarding casual Joes/Janes" you know. Maybe that project includes the said better interface, with actual social sharing functions?
The second best option, but unfortunately a very remote possibility right now -- an independent dev team designing a revolutionary new interface, possibly through a #utopian-io cooperative process. Except so far interface development project have been about individualistic competition, which is not a bad thing, but when most dare not deviate too much from steemit's template (the specialized one's that tried, like Musing, dlike, SteemHunt are very-narrowly focused and barren of functionality) lest they lose out on comparability, where not revolutionizing as much as iterating on the same thing.
As for "playing the game", you are a businessman, so I suppose you see the optimal "earning" opportunities on STEEM and that "game" (along with paid crypto promotion campaigns) does seem to be the best way to "earn a living" on STEEM right now? I've not come here to earn though, so I'm a bit more free to mess about with the platform in "unproductive" ways. That said I do want to see the platform grow and will direct my own efforts there, limited as they are.