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The iPhone XS offers a new processor for faster performance, storage space up to 512 GB, improved display for better color representation and a new gold color. It'll offer 30 extra minutes of battery life, Schiller said.
The XS features an improved dual-camera system, with true-tone flash and new sensors with "bigger, deeper pixels" for better Portrait mode photos, Schiller said. The front-facing camera is twice as fast and works with a dot projector to create depth in photography and enable FaceID, the facial recognition system used to unlock the phone.
Apple is also rolling out its largest handset to date: the iPhone XS Max with a 6.5-inch OLED screen. It runs on the biggest battery Apple has ever put in a phone, Schiller said, and will last an hour and a half longer.
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Both phones will offer dual SIM capability that allows users to have two phone numbers on the same phone — for work and home lines, or international travel, for example.
A third new model, the iPhone XR, comes in colorful aluminum finishes and features a 6.1-inch, edge-to-edge LCD display. Similar to the X and XS, it runs on faster processors and offers enhanced camera settings. The battery will last an hour and a half longer than the battery in the iPhone 8 Plus,