Still in its infancy, shopping via interactive television direct from the armchair has a similar potential to change how we buy clothing.
However, growth of this area is limited by the same inhibitors as those connected with Internet shopping. Figures from Mintel (2003) estimate sales to be worth £395 million and only take a 2.7% share of the total home-shopping market. [IMAGE: https://img.esteem.ws/gdpju2s25w.jpg]image source